ELLICOTT CITY MARYLAND A recently completed website project was a familiar scenario for Buzzquake, an Ellicott City, Maryland, digital marketing firm tasked with building awareness for Noovis, a newly launched LAN integrator that specialized in fiber optics.
“They needed a website to increase brand awareness and push their capabilities out to prospects,” said Frank Hazzard, a content strategist with Buzzquake. “They also sought help with better acquainting people with their technology.”
Those are not unusual requirements. Start-ups typically want to build a presence in the marketplace and they often tout new technology.
“This job was a little different, though, because fiber optic technology has been around for decades. Noovis was trying to fast-track acceptance. To meet those needs, we edited the site’s content to make it more compelling and dialed up the SEO,” said Hazzard.
Mike Watts, vice president of Noovis, spends much of his time proposing